发布时间:2023-12-05 17:06:52 来源: sp20231205
(【)(经)(济)(观)(察)(】)(国)(产)(羽)(绒)(服)(“)(贵)(”)(上)(热)(搜)(,)(对)(品)(牌)(运)(营)(有)(何)(警)(示)(?) (本)(报)(记)(者) (杨)(召)(奎) (《)(工)(人)(日)(报)(》)(2023(年)12(月)04(日) 04(版)) (近)(日)(,)(“)(国)(产)(羽)(绒)(服)(卖)(到)7000(元)(”)(“)(羽)(绒)(服)(何)(时)(卖)(到)(五)(位)(数)(的)(”)(“)(羽)(绒)(服)(涨)(价)(把)(市)(场)(让)(给)(了)(军)(大)(衣)(”)(等)(话)(题)(冲)(上)(微)(博)(热)(搜)(,)(并)(引)(发)(公)(众)(对)(于)(国)(产)(羽)(绒)(服)(价)(格)(过)(高)(的)(质)(疑)(。) (有)(不)(少)(消)(费)(者)(吐)(槽)(:)(“)(千)(元)(预)(算)(内)(已)(经)(挑)(不)(到)(一)(件)(心)(仪)(的)(羽)(绒)(服)(了)(。)(”)(在)(此)(背)(景)(下)(,)(一)(些)(大)(学)(生)(用)(实)(际)(行)(动)(“)(整)(顿)(”)(羽)(绒)(服)(市)(场)(,)(扎)(堆)(穿)(起)(军)(大)(衣)(,)(正)(如)(他)(们)(所)(言)(:)(不)(是)(羽)(绒)(服)(买)(不)(起)(,)(而)(是)(军)(大)(衣)(更)(有)(性)(价)(比)(。)(而)(一)(些)(职)(场)(人)(士)(则)(很)(快)(找)(到)(了)(“)(平)(替)(”)(冲)(锋)(衣)(。) (近)(年)(来)(,)(国)(产)(羽)(绒)(服)(价)(格)(上)(涨)(是)(不)(争)(的)(事)(实)(。)(中)(华)(全)(国)(商)(业)(信)(息)(中)(心)(发)(布)(的)(数)(据)(显)(示)(,)2015(年)(到)2020(年)(间)(,)(中)(国)(的)(羽)(绒)(服)(均)(价)(从)438(元)(涨)(到)656(元)(,)(大)(型)(防)(寒)(服)(的)(价)(格)(突)(破)1000(元)(,)(其)(中)2000(元)(以)(上)(的)(占)(比)(接)(近)70%(。)(有)(业)(内)(人)(士)(对)(媒)(体)(指)(出)(,)(今)(年)(羽)(绒)(服)(的)(整)(体)(价)(格)(相)(比)(去)(年)(同)(期)(上)(涨)(了)30%(左)(右)(。) (羽)(绒)(服)(价)(格)(上)(涨)(背)(后)(,)(与)(原)(料)(成)(本)(上)(涨)(有)(关)(。)(羽)(绒)(服)(的)(构)(成)(主)(要)(是)(面)(料)(和)(羽)(绒)(,)(今)(年)(面)(料)(的)(价)(格)(变)(动)(不)(大)(,)(但)(是)(羽)(绒)(的)(价)(格)(却)(涨)(了)(不)(少)(,)(再)(加)(上)(人)(工)(费)(用)(上)(涨)(等)(因)(素)(,)(羽)(绒)(服)(价)(格)(上)(涨)(也)(在)(情)(理)(之)(中)(。)DT(研)(究)(院)(数)(据)(显)(示)(,)(自)2016(年)(至)2022(年)11(月)(,)90%(白)(鸭)(绒)(从)(每)(千)(克)200(元)(涨)(至)360(元)(左)(右)(,)90%(白)(鹅)(绒)(从)(每)(千)(克)(不)(到)400(元)(涨)(至)640(元)(左)(右)(。) (既)(然)(原)(材)(料)(和)(人)(工)(费)(用)(都)(在)(上)(涨)(,)(消)(费)(者)(为)(何)(对)(国)(产)(羽)(绒)(服)(涨)(价)(颇)(有)(微)(词)(呢)(?)(这)(一)(方)(面)(是)(一)(些)(品)(牌)(的)(涨)(价)(幅)(度)(明)(显)(高)(于)(原)(材)(料)(的)(涨)(价)(幅)(度)(,)(另)(一)(方)(面)(是)(一)(些)(品)(牌)(开)(始)(走)(高)(端)(化)(路)(线)(,)(让)(羽)(绒)(服)(不)(仅)(仅)(是)(御)(寒)(产)(品)(,)(而)(是)(重)(时)(尚)(设)(计)(、)(重)(品)(牌)(营)(销)(。)(这)(确)(实)(可)(以)(迎)(合)(部)(分)(消)(费)(者)(的)(需)(求)(,)(使)(其)(愿)(意)(为)(更)(时)(尚)(更)(具)(设)(计)(感)(的)(产)(品)(买)(单)(,)(但)(也)(有)(消)(费)(者)(质)(疑)(一)(些)(品)(牌)(宣)(称)(使)(用)(航)(天)(材)(料)(等)(是)(营)(销)(噱)(头)(,)(目)(的)(是)(为)(了)(卖)(高)(价)(。) (按)(照)(价)(格)(法)(等)(相)(关)(法)(律)(规)(定)(,)(羽)(绒)(服)(属)(于)(充)(分)(竞)(争)(的)(行)(业)(,)(经)(营)(者)(在)(明)(码)(标)(价)(的)(前)(提)(下)(,)(有)(权)(根)(据)(市)(场)(供)(求)(自)(主)(定)(价)(。)(也)(就)(是)(说)(,)(从)(法)(律)(上)(讲)(,)(只)(要)(明)(码)(标)(价)(,)(国)(产)(羽)(绒)(服)(定)(价)(定)(得)(很)(高)(并)(不)(违)(法)(违)(规)(。) (但)(从)(钟)(薛)(高)(高)(价)(雪)(糕)(遭)(吐)(槽)(,)(到)79(元)(一)(支)(的)(花)(西)(子)(眉)(笔)(备)(受)(质)(疑)(,)(再)(到)(国)(产)(羽)(绒)(服)(“)(贵)(”)(上)(热)(搜)(,)(也)(说)(明)(国)(产)(品)(牌)(在)(享)(受)(自)(主)(定)(价)(权)(的)(同)(时)(,)(要)(拿)(出)(过)(硬)(的)(产)(品)(,)(让)(价)(格)(对)(得)(起)(品)(质)(。)(如)(果)(高)(价)(产)(品)(经)(不)(起)(消)(费)(者)(检)(视)(,)(其)(高)(价)(策)(略)(势)(必)(会)(反)(噬)(品)(牌)(。) (对)(于)(国)(产)(羽)(绒)(服)(品)(牌)(特)(别)(是)(一)(些)(初)(创)(品)(牌)(来)(讲)(,)(还)(是)(要)(以)(消)(费)(者)(的)(真)(实)(需)(求)(为)(原)(则)(设)(计)(、)(生)(产)(产)(品)(,)(提)(升)(产)(品)(的)(品)(质)(,)(做)(到)(理)(性)(定)(价)(,)(让)(消)(费)(者)(切)(实)(感)(受)(到)(产)(品)(物)(有)(所)(值)(,)(才)(能)(赢)(得)(消)(费)(者)(的)(认)(可)(和)(信)(赖)(。) (当)(然)(,)(在)(国)(产)(羽)(绒)(服)(“)(贵)(”)(上)(热)(搜)(的)(同)(时)(,)(还)(应)(看)(到)(,)(我)(国)(低)(端)(羽)(绒)(服)(市)(场)(面)(临)(产)(品)(严)(重)(同)(质)(化)(、)(内)(卷)(化)(等)(问)(题)(。)(因)(此)(,)(国)(内)(羽)(绒)(服)(企)(业)(向)(中)(高)(端)(迈)(进)(方)(向)(没)(有)(错)(。) (但)(一)(些)(国)(产)(羽)(绒)(服)(品)(牌)(应)(该)(明)(白)(,)(在)(消)(费)(者)(消)(费)(更)(加)(理)(性)(、)(更)(加)(注)(重)(实)(用)(价)(值)(的)(时)(候)(,)(如)(果)(没)(有)(生)(产)(工)(艺)(的)(提)(升)(,)(没)(有)(新)(材)(料)(、)(专)(利)(技)(术)(等)(硬)(实)(力)(的)(加)(持)(,)(没)(有)(品)(牌)(故)(事)(、)(时)(尚)(设)(计)(等)(软)(实)(力)(的)(增)(长)(,)(单)(靠)(高)(价)(策)(略)(和)(营)(销)(噱)(头)(,)(很)(难)(在)(消)(费)(者)(面)(前)(树)(立)(高)(端)(的)(形)(象)(。) (【)(编)(辑):(曹)(子)(健)(】)